Subscribe
Sign in
Home
Working
Living
Archive
About
Brand strategy for good
Some tips for using our skills to make a positive dent in the world
Jan 29
•
Heidi Hackemer
20
10
6
Latest
Top
Discussions
Your deck needs a soundtrack
Using dynamic rhythms to create presentations that work.
Jan 27
•
Heidi Hackemer
5
2
1
A love letter to my magical, child-free sisters
On being child-free, deeply connected and harder to dismiss than they think
Dec 23, 2025
•
Heidi Hackemer
7
2
1
Strategy is shrinking — and how to fight back
Because expansive brand strategy is the best brand strategy
Dec 9, 2025
•
Heidi Hackemer
69
2
10
Fucking Goldendoodles
A call for weird in a smoothed out world
Nov 25, 2025
•
Heidi Hackemer
33
10
8
Upstream Brand Strategy
A primer on how brand strategy can be applied to company systems to drive impact
Nov 18, 2025
•
Heidi Hackemer
20
2
1
On professional evolution
Embracing liminal spaces and places they lead to
Nov 4, 2025
•
Heidi Hackemer
41
12
2
Lusk, Wyoming
The experience of the human-made experience
Aug 18, 2025
•
Heidi Hackemer
1
Electrical Meltdown
A few days ago, my motorcycle had an electrical meltdown.
Aug 12, 2025
•
Heidi Hackemer
8
3
Rituals of Readiness
Before the roads, before the peculiar wrist tan lines from my gloves, before the sweeping turns underneath grumbling mountains, before the impromptu ice…
Aug 10, 2025
•
Heidi Hackemer
9
1
1
See all
Hackemer: a Substack
A meditation on brand strategy and being alive in this crazy AF world
Subscribe
Hackemer: a Substack
Subscribe
About
Archive
Sitemap
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
